After waking up in the morning, what is the first thing you check? Before you get to greet your family members, check your watch, your newspaper, drink your morning cuppa and so on and so forth- you HAVE to check your phone. The message inbox is one of the foremost things that comes in front your eyes at the beginning of your day. The number of times you will check your phone during the rest of the day of course depends on you. But the chances of you immediately responding to the sound of the arrival of a message are very high. This implies that the visibility of an SMS is much higher than that of an e-mail. Check SMS Marketing
If you are running a business today then you probably know the value of being in touch with an SMS Marketing Company. More than 90% customers are known to open phone messages and a large portion of them do respond positively. So it is the surest way of reaching a wide number of people instantaneously and therefore a great method of helping your business grow.
But did you know that there is more than just one kind of SMS? Before you move on to customize the services you avail based on what you need, you ought to learn about what it is that you are signing into.
Now bulk messages are primarily of two kinds: transactional and promotional; each carries its own speciality and its own catch.
Differences between Transactional and Promotional messages:
The names themselves are quite telling in nature. Transactional messages only denote that a certain kind of transaction has been made. It can be a statement about confirmation of an order or a note to parents about the absence of their ward. Promotional messages on the other hand are schemes that help promote a company. All messages declaring discounts, sales, offers, etc fall under this category. The Telecom Regulatory Authority of India has made the distinction between these two kinds very strict. The Do Not Disturb service, if availed by people, blocks their phones from receiving promotional messages. Another catch with this is that this kind of message is only delivered within a fixed time period, that is, 9 am to 9pm.
But these stipulations are not applicable for transactional messages which can be delivered round the clock. They use different delivery routes to make this possible. Even usage of DND does not stop their flow. So needless to say it is a highly monitored secure zone. If one uses transactional messaging routes to send across promotional matters it could cost the business a huge fine or even seizure of trade license.
How can one escape this problem?
If there is a problem, there can surely be a way to work around it as well. If your company website or mobile application has a section for registering customers you can implore your buyers to register their details for better services. If they ‘opt in’ like this then you can send promotional material by bypassing DND blockage. ‘Opt in’ option can also be availed through making a missed call. If you get in touch with a Bulk Sms Service Provider, all your doubts will be cleared and you will get a clear picture about how the whole system operates. Employment of user friendly online interface can multiply the good effects of SMS marketing by leaps and bounds.