Search Engine Optimization see it here
The first topic I will discuss is Search Engine Optimization. This involves tweaking your website and performing backlinking activities, as well as providing good quality content for your visitors. You already have some content on your main site, and this is sufficient for getting started. Also you can use some free WordPress plugins can be used to tweak your site without any complicated computer code.
So what you want to start doing is getting as many good backlinks to your site as possible. This involves contacting or registering with as many top ranked, high traffic sites and forums and linking back to your site. This improves search engine positions – you want to be in the top ten page of a Google unless you’ll not get much business this way.
You should only get a maximum of three backlinks a day, otherwise Google will flare you up as a spammer and ban your site. Also be cautious with people offering you packages where you get 4000 backlinks in a week. This will destroy your ranking, as Google’s algorithms are quite smart these days and you’ll be snared right away.
Before you begin generating backlinks to your site, you must find out which keywords to target, so the search engine users get specifically what they want (content relevance). The tool I use is the Google keyword suggestion tool
What you want to look for here is high traffic keywords with local monthly searches. So choose around ten of the keywords you think are most relevant to your services.
Now for each backlink title, you must include a title with your main keyword (law, lawyer, etc) and one secondary keyword phrase, for example:
LisaWong Law – Top San Diego Criminal Law Experts
Now for each of your ten chosen keywords, create titles like those above and save in a text file. Also, you’ll need a 25 – 30 word description, and around three or four of those too. Reason for this is because Google will detect duplicate content and the backlink will not count.
Submitting to Directories
Online directory sites are a bit like the Yellow Pages online, and most are free. You need to visit each site, register and post your title and description you’ve just made up. Now some of the directory sites are manually reviewed by humans, and can take a couple of months for your link to be made public, and for this reason I do this first. It can be a bit tedious doing this, but the links are well worth it. I use a free software for this, and it speeds things up a little